Lofoten Helsprø

Lofoten was releasing their new product line of fishburgers, called Helsprø, and needed a campaign that drew attention. The agency McCann came up with the idea of making a twist on a traditional Norwegian song called "Ro, ro til Fiskeskjær" and producing a 15-second music video presenting the burger.

We started by hiring Owen Music to make a 15-second pop song for us. Together with the agency, we directed a 15-second music video in our Studio Ask.

Lofoten also wanted it to look like the actors were sitting in a beautiful landscape in Lofoten, so we built a wall with a window painted as a blue screen and keyed in a video from Lofoten. The animation company Saurus produced the singing burger for us and keyed it into our scene.

The result was a joyful commercial, made for several different commercial spots, including all the digital platforms and a 15-second TV spot.